At AASHIRVAAD Select is a premium quality atta made from the King of Wheat. It is 100% MP Sharbati wheat which is harvested in the Sehore region of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel.

AASHIRVAAD Our experts hand-pick Sharbati wheat grains which are consistent in size and blessed with a golden sheen, that makes AASHIRVAAD Select Atta, truly Select. Which is why rotis made from Aashirvaad Select Atta have a delightful aroma and stay softer for longer.

Combined with AASHIRVAAD's process to lock in the nutrition of the wheat, we ensure your family gets taste as well as nutrition.



Masala Khakra

Here is how you can ace this all-time favourite crispy snack!

Crispy Masala Puri

With the benefits of Haldi, this popular Chai-time snack is delicious and easy to make.

Whole Wheat Muthiya

Here's our take on the popular Gujarati preparation made out of whole wheat atta, sesame seeds and a hint of sugar.