In May 2002, ITC made its entry in the branded Atta segment and within a short period of time became the number one branded packaged atta across the country. AASHIRVAAD promises you only the most delightful rotis straight from your kitchen complete with your love and care through your preparation. We use our network of 6100 Choupals to buy wheat straight from our farmers across the most fertile fields. This is followed by our rigorous process of cleaning, mechanized packing and nutrition lockage. And so we deliver to you happiness through the promise of the goodness of whole wheat.

Nurture through Nature

We understand how important it is for you to provide the best for your family. And it has been our constant endeavor to help you do just that. That's why we make sure our product ingredients are carefully nurtured and processed through our 4 step advantage process.

Straight from the source

We take our promise of providing the choicest grains very seriously. To deliver the same we procure grains from over 6,100 places and from these and choose fine grains, so that you can deliver on your promise to your family.

Hygiene from start to finish

We leave no stone unturned in order to ensure high standards of food safety and hygiene. We use a 3 stage process of cleaning so that high levels of hygiene are maintained.

Ground breaking packaging

Our entire process is mechanized. The wheat grains are ground via a modern 'chakki' grinding process that preserves their natural goodness to ensure you get taste as well as nutrition. We at AASHIRVAAD, aim to delight the consumer through superior and innovative PET Poly packaging, ensuring the freshness of the atta is retained for your family to enjoy.

Did you Know - The design on the pack of AASHIRVAAD Whole Wheat Atta and AASHIRVAAD Select Atta showcases the farming process undertaken in the rural heartland of India in the form of a Madhubani painting.

Locking in the Nutrition

We ensure that the nutrition of the whole wheat grain is retained in our atta. Care is taken so that the protein, carbohydrates and the fibres remain intact so that your family enjoys the wholesome goodness of wheat in their rotis.