JOURNEY OF AASHIRVAAD

AASHIRVAAD believes in giving you nothing but the best. This is why the ingredients are carefully hand-picked and processed with the same love and care with which you prepare your food. AASHIRVAAD covers the range of atta, ghee, salt, spices and instant mixes. AASHIRVAAD goes straight to the source to hand pick the finest grains and spices to produce the best ingredients that you can use in your kitchen. To lock in the freshness of the products, AASHIRVAAD uses world class technology in packaging across all categories - whether it is the PET Poly packaging used to give you fresh chakki Atta or the four-layer international pouch to retain the flavour of tastefully crafted Instant Mixes. Here is the journey of AASHIRVAAD so far...

May (2002)

AASHIRVAAD Whole Wheat Atta was launched on 27th May 2002 and now has become the number one in branded packaged atta across the country.

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May (2002)

AASHIRVAAD Whole Wheat Atta was launched on 27th May 2002 and now has become the number one in branded packaged atta across the country.

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April (2003)

AASHIRVAAD then entered the branded salt market with AASHIRVAAD Salt and ensured that only the most hygienic iodized salt reached the kitchens of the Indian household.

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March (2005)

AASHIRVAAD Select, a premium quality atta made from the King of Wheat was launched. It is 100% MP Sharbati wheat which is harvested exclusively in 7 districts of Madhya Pradesh including the the Sehore region.

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March (2005)

AASHIRVAAD Select, a premium quality atta made from the King of Wheat was launched. It is 100% MP Sharbati wheat which is harvested exclusively in 7 districts of Madhya Pradesh including the the Sehore region.

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May (2005)

ITC then forayed into the branded spices market with the launch of AASHIRVAAD Spices in North India.

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March (2006)

With a range of 4 dishes, AASHIRVAAD introduced its Instant Mix products. Whether it was having breakfast with Rava Idlis or finishing your dinner with some soft Gulab Jamuns, we have covered it all!

March (2006)

With a range of 4 dishes, AASHIRVAAD introduced its Instant Mix products. Whether it was having breakfast with Rava Idlis or finishing your dinner with some soft Gulab Jamuns, we have covered it all!

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May (2010)

AASHIRVAAD Atta with Multigrains gives you the wholesome goodness of six different grains – wheat, soya, channa, oat, maize and psyllium husk. These ingredients infuse proteins, vitamins, minerals and fibre into your diet. So you and your family stay active, healthy and energetic, everyday.

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October (2015)

In 2015, ITC forayed into Dairy category and AASHIRVAAD Svasti Ghee, its first product from the Dairy portfolio was the result of extensive Research and ITC’s very own, state-of- the-art manufacturing facility in Munger (Bihar).
Today it has become a common name in house-holds and if one of the fast growing brands for the company. Its manufactured using a special ‘SloCook’ process which enhances its natural aroma, giving it a distinct flavor that lends beautifully to varied Indian cuisines.

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October (2015)

In 2015, ITC forayed into Dairy category and AASHIRVAAD Svasti Ghee, its first product from the Dairy portfolio was the result of extensive Research and ITC’s very own, state-of- the-art manufacturing facility in Munger (Bihar).
Today it has become a common name in house-holds and if one of the fast growing brands for the company. Its manufactured using a special ‘SloCook’ process which enhances its natural aroma, giving it a distinct flavor that lends beautifully to varied Indian cuisines.

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March (2016)

AASHIRVAAD launched AASHIRVAAD Sugar Release Control Atta, which is clinically tested to have a GI value lesser than 55. The unique “Natural Grain Mix” in the atta ensures that the atta has a similar taste and sensory profile like any other normal Atta.

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May (2019)

AASHIRVAAD Nature's Superfoods have been specifically made from ancient grains such as Jowar, Ragi, Quinoa, etc which are known for their numerous health benefits. It is naturally gluten free, rich in dietary fibre and a source of protein.

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May (2019)

AASHIRVAAD Nature's Superfoods have been specifically made from ancient grains such as Jowar, Ragi, Quinoa, etc which are known for their numerous health benefits. It is naturally gluten free, rich in dietary fibre and a source of protein.

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Know more about some of our initiatives to help better the society

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