ITC forayed into the branded spices market with
the launch of AASHIRVAAD Spices in May 2005. The
offering currently consists of Chilli, Turmeric
and Coriander powder in SKUs of 50g, 100g, 200g
and 500g each.
AASHIRVAAD Spices, operating in
selected markets of south, east and north, have
spread to a large consumer base and have emerged
as a major player in basic spices in most regional
markets. The spices are sourced directly from the
farmers and selected by experts to ensure the
right aroma, pungency and colour.