*Specially formulated to provide 15% lesser sodium than iodized salt.


Sodium is an essential mineral for your body and the main source of sodium in your diet is salt. Excess sodium, however, is linked to adverse health outcomes, including increased blood pressure. According to WHO, high sodium consumption 2 grams/day, equivalent to >5 g salt/day) contributes to high blood pressure and increase the risk of heart disease and stroke.

Refined, iodized and potassium enriched, AASHIRVAAD Salt Proactive is a sodium-reduced salt specially formulated to provide 15% lower sodium than regular salt. It is designed to provide your family* a convenient means to take preventive measures towards keeping the blood pressure and health of your family members in check.

Along with sodium reduction lifestyle modification such as reduction in weight, following DASH (Dietary Approach to Stop Hypertension) diet and regular physical activity will help control manage hypertension. AASHIRVAAD encourages you to exercise regularly and have a healthy lifestyle, in addition to switching to a sodium-reduced diet. Keep Your Family Active and Switch to AASHIRVAAD Salt Proactive !

Frequently asked questions


What is hypertension?

Hypertension, also known as high or raised blood pressure, is a condition in which the blood vessels have persistently raised pressure. It is a serious medical condition and can increase the risk of heart, brain, kidney and other diseases. It is a major cause of premature death worldwide, with upwards of 1 in 4 men and 1 in 5 women over a billion people having the condition. The burden of hypertension is felt disproportionately in low- and middle-income countries, where two thirds of cases are found, largely due to increased risk factors in those populations in recent decades.


How to prevent and manage hypertension?

Reducing hypertension prevents heart attack, stroke, and kidney damage, as well as other health problems.
Reducing salt intake (to less than 5g daily)
Eating more fruit and vegetables
Being physically active on a regular basis
Avoiding use of tobacco
Reducing alcohol consumption
Limiting the intake of foods high in saturated fats
Eliminating/reducing trans fats in diet
Reducing and managing mental stress
Regularly checking blood pressure
Treating high blood pressure
Managing other medical conditions


Does Aashirvaad Salt Proactive affect taste?

Aashirvaad salt has been a part of Indian family for a very long time. We always maintain the highest quality parameters with no compromises in taste. The food made with Aashirvaad salt proactive would be the same as food made with regular salt


Is it good for the whole family?

WHO recommends a reduction in sodium intake to control blood pressure in children and according to CNNS 2016-18 5% of adolescents were classified as being hypertensive. Hence, sodium reduction is not just for adults, it is for the goodness of the whole family.


Is it advisable only for people with Hypertension/Heart diseases?

Aashirvaad salt proactive is not restricted to hypertensive patients or people with heart diseases. It is for all the individuals of the family.