In May 2002, ITC made its entry in the branded Atta segment and within a short period of time became the number one branded packaged atta across the country. AASHIRVAAD promises you only the most delightful rotis straight from your kitchen complete with your love and care through your preparation.
Superfoods are known for their numerous health benefits. AASHIRVAAD Nature's Superfoods have been specifically made from ancient grains such as Jowar and Ragi, which have a good nutritional profile.
There is nothing more important in our daily life than salt. It is in everything we eat, in our rituals, in mythology and was once even used as currency. It is this goodness that goes into every pack of AASHIRVAAD Iodised Salt.
ITC forayed into the branded spices market with the launch of AASHIRVAAD Spices in May 2005. The offering currently consists of Chilli, Turmeric, Cumin and Coriander Powder. AASHIRVAAD Spices, operating in selected markets of south and east, have spread to a large consumer base and have emerged as a major player in basic spices in these markets.
Convenience and authentic taste now has a new name with the AASHIRVAAD Instant Mix range. This range includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. AASHIRVAAD Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently.
The range of Aashirvaad Instant Meals promises an authentic taste that takes you home. Conveniently packed in a cup and pouch, you can now relish the taste of home, anytime and anywhere. Just add boiling water, wait for a few minutes and your favourite comfort food is ready!
Launched in 2015, AASHIRVAAD Svasti Ghee is the first product from ITC's dairy portfolio, manufactured at ITC's very own, state-of- the-art manufacturing facility in Munger (Bihar).
Currently, Aashirvaad Svasti Ghee is available in the markets of Tamil Nadu, Puducherry, Karnataka, Kerala and Delhi (including NCR) and can be ordered online Pan-India.
Also available on select E- Commerce sites.