Red chilli is the dried ripe fruit of Capsicum frutescens. The term chilli in most of the world refers exclusively to the smaller, hot types of capsicum. The mild larger types are called bell pepper in the USA, simply pepper in Britain and Ireland, capsicum in Australasia and paprika in many European countries. Chilli is reported to be a native of South America and is widely distributed in all tropical and sub tropical countries including India. Today Red chilli, also known as red pepper, is produced mainly in India, Pakistan and China. Chilli is believed by many to have therapeutic value.

Culinary Uses
The fruit is eaten raw or cooked for its fiery hot flavour which is concentrated along the top of the pod. It is widely used in Indian, Italian, Mexican, and Caribbean cuisines. Indian cooking has multiple uses for chillies, from snacks like bajji where the chilies are dipped in batter and fried to the infamously hot vindaloo. Chillies are also dried and roasted and salted for later use as a side dish for rice varieties like vadam (a kind of pappad). It is also used as an ingredient in curry powder and in seasonings.

Aashirvaad Coriander Powder is created from the best coriander seeds which are dry, healthy, full and round. Our experts select the best to ensure you get coriander powder that is perfectly balanced in aroma and flavour. To source the coriander we go directly to the farmers. Aashirvaad Coriander Powder is currently available in 50g, 100 g, 200 g, and 500 g* packets.

*Only in select markets

Coriander is an important spice and herb used in various cuisines around the globe. It is native to Southern Europe, Middle East and Far East. Coriander is a tropical crop and can be successfully cultivated in regions free from severe frost during February when the crop flowers and sets its seeds.

Culinary Uses
The root of Coriander is widely used in Thai curries and other Southeast Asian dishes. The leaves are favored in cuisines throughout the Middle East, Spain, Portugal, and Mexico. In northern Europe, the seed finds favour instead of the leaves and roots. In the Indian subcontinent the seeds as well as the leaves are used in various dishes. In India the coriander plant and leaves are used for flavoring and garnishing, while the seeds are used as condiments with or without roasting in the preparation of curry powders, and seasonings. It is an important ingredient in the manufacture of food flavorings, bakery products, soda and syrups, puddings, and candy preserves.

Medicinal Value
Coriander apart from being used as a spice also has medicinal properties. It is used as a refrigerant, diuretic, and aphrodisiac. It also finds itself as an important ingredient in household remedies for seasonal fever, stomach disorders, and nausea.

Interesting Trivia

To bring you Aashirvaad Coriander-Cumin powder we select Jeera and Coriander the traditional way directly from the farmers. Experts choose whole Jeera and Coriander that are full and free from impurities, which are then ground to ensure that the blend is perfectly balanced in colour, aroma and of course flavour.

*Aashirvaad Coriander-Cumin is currently available n the state of Gujarat only.

Aashirvaad Turmeric Powder is prepared from turmeric selected by our experts directly from the farmers. The turmeric is selected the traditional way - it has to be crisp, sun-dried, free of impurities and golden in colour. This process ensures that the turmeric powder is has a great flavour and is natural golden in colour. Aashirvaad Turmeric Powder is currently available in 50g, 100 g, 200 g, and 500 g* packets.

*Only in select markets

The dried root of the plant Curcuma longa is the spice known as Turmeric. Once known as Indian saffron because of its property of colour and smell, today it's widely used as a less expensive substitute. Turmeric is a plant of the ginger family and native to India and Southeast Asia. It is widely cultivated in India as well as in China, Taiwan, Japan, Burma, Indonesia, and throughout the African continent.

Culinary Uses
It is noted for its bright yellow colour and used as a colouring agent Turmeric is used extensively in Indian dishes. Turmeric has also found application in canned beverages, baked products, dairy products, ice cream, yogurt, yellow cakes, biscuits, popcorn-color, sweets, cake icings, cereals, sauces, gelatins, etc.

Medicinal Value
In the Ayurvedic medicine, turmeric is thought to have many medicinal properties and many in India use it as a readily available antiseptic for cuts and burns. Whenever there is a cut or a bruise, the home remedy is to reach for turmeric powder. Ayurvedic doctors say it has fluoride which is essential for teeth. It is also used as an antibacterial agent.
It is also used for the treatment of flatulence and appetite loss. Turmeric with all these attributes is today an active ingredient of many cosmetics and drugs.

Interesting Trivia

Spices were one of the most prized articles in ancient world. We find constant references of spices in hieroglyphics on the walls of the pyramids and ancient scriptures. Certain spices were worth so much, especially pepper that it was considered as currency. Some of the other prized spices were ginger, cloves, cinnamon, and nutmeg.

What made spices so expensive was its rarity and the danger involved in procuring them. The trade routes of the spice traders were dangerous and full of perils. Ships braved the stormy seas, sailing from Egypt, through the Red Sea, along the coast of South Arabia, through the Persian Gulf and along the Indian coast. There was the constant danger of being attacked by pirates. The terrestrial spice routes were also present and were equally dangerous. However once they reached safe back home, the price the spices fetched compensated the risk involved in obtaining them. No matter which route was taken, they all passed through Cairo and it became the center of the Spice trade.

The spice trade was originally monopolized by the Arabs. They told fantastic tales of the land of spices and the dangers involved in gathering these precious commodities. As the demand for spices grew in Europe, so did the attempts at discovering these fabled lands. In 1271 a young Venetian, Marco Polo set out to discover these mystic lands. His 24-year, journey took him all over Asia and as far as China. This was the first step towards Europe’s entry into the spice trade with the East. With the arrival of Vasco de Gama in India in 1498, the Arab monopoly of the spice trade crumbled. What followed was a fight for dominance of the spice trade routes. The Spanish, Portuguese, British and Dutch empires were all part of this struggle for dominance.

With time spice plants were successfully grown in areas other than the Orient. Today with spice grown across the world, the economic value has declined, however their importance as part of our cooking remains.

Andhra is known for their spicy and varieties of different pickles and consumers in this state are very conscious about the quality of their pickles. Keeping this in mind Aashirvaad Pickle Mirch Powder uses the finest of Warangal Bamboo Chillies, which are sourced directly from the farmers. The chillies are selected by experts to ensure that the chilli powder has the fresh aroma, the right pungency and colour that keeps the pickle fresh and red through the entire year and gives the right mild taste.

The Aashirvaad Pickle Mirch Powder will be available in a colourful pack showcasing delicious homemade mango pickle with the tag line ‘Khushiyan Chun Chun Ke” and would be available in 200gm and 500gm packets

* Aashirvaad Pickle Mirch powder is currently available in the state of Andhra Pradesh only.