Aashirvaad Chili Powder

The story of Aashirvaad Chilli Powder starts with the selection of the chilli the traditional way - they have to be crisp, sun-dried and thoroughly cleaned. Our experts choose these chillis, which is sourced directly from the farmers, to ensure that you get chilli powder that is perfectly balanced in colour and taste. Aashirvaad Chilli Powder is currently available in 50g, 100 g, 200 g, and 500 g* packets. *Only in select markets

Chili

Red chilli is the dried ripe fruit of Capsicum frutescens. The term chilli in most of the world refers exclusively to the smaller, hot types of capsicum. The mild larger types are called bell pepper in the USA, simply pepper in Britain and Ireland, capsicum in Australasia and paprika in many European countries. Chilly is reported to be a native of South America and is widely distributed in all tropical and sub tropical countries including India. Today Red chilli, also known as red pepper, is produced mainly in India, Pakistan and China. Chilli is believed by many to have therapeutic value. Culinary Uses The fruit is eaten raw or cooked for its fiery hot flavour which is concentrated along the top of the pod. It is widely used in Indian, Italian, Mexican, and Caribbean cuisines. Indian cooking has multiple uses for chilies, from snacks like bajji where the chilies are dipped in batter and fried to the infamously hot vindaloo. Chilies are also dried and roasted and salted for later use as a side dish for rice varieties like vadam (a kind of pappad). It is also used as an ingredient in curry powder and in seasonings. Interesting Trivia Chilli was introduced in India by Portuguese towards the end of 15th century. There are more than 400 varieties of chillies around the globe today. There are entire varieties of chili pepper which are not intended for consumption at all, but are grown only for their decorative qualities, generally referred to as "ornamental peppers". Birds do not have the same sensitivity to chilli as mammals. Chili peppers are in fact a favorite food of many birds living in the chili peppers' natural range.