ITC forayed into the branded spices market with the launch of Aashirvaad Spices
in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder.
Aashirvaad Spices, operating in selected markets of south and east, have spread
to a large consumer base and have emerged as a major player in basic spices in these
In March 2008, Aashirvaad added a unique variant to its Spices range with the launch
of Pickle Mirch Powder in Andhra Pradesh, a state known for its variety of spicy
pickles. The Pickle Mirch Powder uses the finest of Warangal Bamboo Chillies, which
are sourced directly from the farmers and selected by experts to ensure the right
aroma, pungency and colour.
Recently Aashirvaad Sambar and Rasam powder variants have been added to the portfolio.
The familiar taste of Sambar and Rasam, made the traditional way, holds a special
place in every Tamilian’sheart. Aashirvaad Sambar & Rasam Powders recreate this
magical taste, with handpicked ingredients, roasted and ground the traditional way.
These products have been launched in Tamil Nadu currently.