learn more about our products
At ITC Aashirvaad, extra care is taken to keep things as natural as possible. The way Mother Nature intended for them to be. In our quest to provide you wholesome goodness, the finest of ingredients are sourced, directly from the farmers. A walk through our range of products might well seem like a journey through a world that is in perfect harmony with nature.
Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern 'chakki - grinding' process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.
Aashirvaad Whole Wheat Atta - 0% maida and 100% Atta
Aashirvaad Whole Wheat Atta has 0% maida and 100% atta. This means you serve soft, fluffy rotis and a whole lot of health and happiness.
Aashirvaad Select Atta
‘100% MP Sharbati Wheat’
Premium quality atta, made from 100% MP 'Sharbati' wheat. Aashirvaad Select atta is made from 100% MP Sharbati wheat that is harvested exclusively in 7 districts of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel. Aashirvaad Select is prepared to give you the finest, softest and fluffiest rotis you have ever tasted. The best of nature, with every bite!
Aashirvaad Atta with Multigrains
From the stable of India’s most trusted Atta brand - ‘Aashirvaad’ - comes a new variety – Aashirvaad Atta with Multigrains. This all-new variant is designed to provide nourishment for people of all ages and is an integrated mix of six different grains – wheat, soya, channa, oat, maize & psyllium husk – which gives a healthy option for the consumers. Aashirvaad Atta with Multigrains is an excellent source of vitamins which are vital in strengthening immunity and extra protein content to improve body strength. The extra fibre makes your food easier to digest; low content of saturated fat keeps your heart smiling. And above all, it still retains the same great taste!!
Aashirvaad Atta with Multigrains
From the stable of India’s most trusted Atta brand - ‘Aashirvaad’ - comes a new variety – Aashirvaad Atta with Multigrains. This all-new variant is designed to provide nourishment for people of all ages and is an integrated mix of six different grains – wheat, soya, channa, oat, maize& psyllium husk – which gives a healthy option for the consumers. Aashirvaad Atta with Multigrains is an excellent source of vitamins which are vital in strengthening immunity and extra protein content to improve body strength. The extra fibre makes your food easier to digest; low content of saturated fat keeps your heart smiling. And above all, it still retains the same great taste!!
Aashirvaad Select Atta
100% MP Sharbati Wheat
Premium quality atta, made from 100% MP 'Sharbati' wheat.
Aashirvaad Select atta is made from 100% MP Sharbati wheat that is harvested exclusively in 7 districts of Madhya Pradesh. Here, the golden fields are sun-kissed to perfection and showered by the right amount of rain. This is why each grain has a golden sheen and is heavier in feel. Aashirvaad Select is prepared to give you the finest, softest and fluffiest rotis you have ever tasted. The best of nature, with every bite!
Aashirvaad Fortified Atta
Micronutrients are important for the human body. Micronutrients like Iron, Folic acid and Vitamin B12 are recognized to take part in various metabolic activities of the body, and thereby, may support growth and development process of an individual with an active lifestyle. National and International bodies like ICMR, WHO/FAO also recommend a daily dietary intake of micronutrients like vitamins and minerals along with macronutrients, and hence have initiated many fortification programmes to enhance the micronutrient intake by an individual. Hours of study and extensive research makes Aashirvaad Fortified Atta a high# source of nutrients like Iron, Folic acid and Vitamin B12, which gives you a wholesome meal with no compromise in taste.
# High source as per CODEX and based on recommended dietary allowance published by NIN
Aashirvaad Atta with Methi
A unique combination of methi leaves and traditional spices, blended to perfection with your favourite Aashirvaad Atta by ITC Experts.
Just knead as usual to make tasty Methi parathas, rotis, pooris and theplas, all in a jiffy.
ITC launched branded packaged salt under the brand name Aashirvaad Salt on 26th March, 2003. The product is available in grocery stores around the country.
Aashirvaad Iodised Salt
There is nothing more important in our daily life, than salt. It is in everything we eat, in our rituals, in mythology and was once even used as currency. It is the essence of all life, enabling good health and fitness. It is goodness that goes into every pack of Aashirvaad Iodised Salt.
Salt is also obtained by evaporating sea water or brine in shallow basins by sunlight and wind. When the water evaporates, a salt bed forms at the bottom of the basin. This salt is then collected, and put through elaborate cleansing procedures, before it is enriched with Iodine to take care of your family’s Iodine requirements.
It’s free-flowing granular form enables easy, clean handling and storage.
We take extra care to ensure that only healthy salt reaches your home. Simple because we know that it is the only way you would have it!
ITC forayed into the branded spices market with the launch of Aashirvaad Spices in May 2005. The offering currently consists of Chilli, Turmeric and Coriander powder. Aashirvaad Spices, operating in selected markets of south and east, have spread to a large consumer base and have emerged as a major player in basic spices in these markets.
In March 2008, Aashirvaad added a unique variant to its Spices range with the launch of Pickle Mirch Powder in Andhra Pradesh, a state known for its variety of spicy pickles. The Pickle Mirch Powder uses the finest of Warangal Bamboo Chillies, which are sourced directly from the farmers and selected by experts to ensure the right aroma, pungency and colour.
Recently Aashirvaad Sambar and Rasam powder variants have been added to the portfolio. The familiar taste of Sambar and Rasam, made the traditional way, holds a special place in every Tamilian’sheart. Aashirvaad Sambar & Rasam Powders recreate this magical taste, with handpicked ingredients, roasted and ground the traditional way. These products have been launched in Tamil Nadu currently.
‘To bring you Aashirvaad Chilli Powder, we select chilli the traditional way – they have to be crisp, sun-dried and thoroughly cleaned. To source the chillies, we go directly to the farmers. They are then selected by experts to ensure that you get chilli powder, perfectly balanced in colour & taste.’
Aashirvaad Coriander Powder is created from the best coriander seeds which are dry, healthy, full and round. Our experts select the best to ensure you get coriander powder that is perfectly balanced in aroma and flavour. To source the coriander we go directly to the farmers.
Aashirvaad Turmeric Powder is prepared from turmeric selected by our experts directly from the farmers. The turmeric is selected the traditional way - it has to be crisp, sun-dried, free of impurities and golden in colour. This process ensures that the turmeric powder has a great flavour and is natural golden in colour.
Pickle Mirch Powder
ITC Foods launched Aashirvaad Pickle Mirch Powder in March 2008. The rich heritage and culture of Andhra Pradesh are reflected in the culinary skills of its people.. Pickles are the pride of any Andhra home. Come summer, the abundance of mangoes ensure the start of the pickle making tradition. The hotter the summer, the more fiery the pickle! A typical Andhra meal has lots of chillies and is often accompanied by pickles. Aroma, colour and taste are the critical elements to any pickle and Aashirvaad Pickle Mirch Powder provides all these elements.
Sambar & Rasam Powder
The warm and familiar taste of Sambar and Rasam, made the traditional way, holds a special place in every Tamilian’s heart. Aashirvaad Sambar & Rasam Powders recreate this magical taste, with handpicked ingredients, roasted and ground the traditional way. These products have been launched in Tamil Nadu in May 2012. So take home a pack and enjoy the "Asal Suvai"! ("authentic taste").
Aashirvaad Instant Mixes
Convenience and authentic taste now has a new name with the Aashirvaad Instant Mix range. This range includes Gulab Jamun, Rava Idli, Rice Idli and Rice Dosa. Aashirvaad Instant Mixes promise the discerning Indian homemaker perfect tasting dishes, consistently.
Rava Idli Mix
Nutritious and filling, RavaIdlis are perfect for breakfasts or an evening snack. With Aashirvaad’s RavaIdli Mix, you can prepare this dish to perfection. The perfect combination of rava, cashew nuts and tadkas – the mix is created in the traditional method of slow roasting. The result is aromatic, fluffy ravaidlis with a delightful crunch of nuts!
Rice Idli Mix
One of the most popular and healthiest South Indian breakfasts - sumptuous Idlis can now be made with ease. With Aashirvaad Rice Idli Mix, you can prepare fluffy, supple and light idlis consistently. Aashirvaad Rice Idli mix comes in which is free from preservatives.
Rice Dosa Mix
A typical breakfast item, Dosas are perhaps one of the most savoured South Indian dishes. Now you don't have to go through the cumbersome process of preparing Dosa batter. With Aashirvaad Rice Dosa Mix you can prepare crispy, smooth and authentic Dosas in a jiffy. Rice Dosa Mix from Aashirvaad is free from preservatives.
Gulab Jamun Mix
Everyone’s favourite dessert can now be made anytime! Treat your family to perfect, delicious GulabJamuns that melt in your mouth.
Celebrate every occasion with Aashirvaad’s GulabJamun Instant mix!
Aashirvaad Ready Meals
Aashirvaad Ready Meals – a range of ten of the most popular Indian dishes in a ready to eat format. A unique food processing technology and a 4 layer international pouch, combine to provide a wholesome dish, carefully preserved. This unique technology ensures freshness and taste is maintained without the use of preservatives - 100% natural! Just heat and eat!
The range comprises of the following dishes:
Yellow Dal Tadka
Dal Makhani Ready Meals
Lentil and red kidney beans simmered in a mildly spiced creamy curry. Your alternative to home cooked food.
Palak Paneer Ready Meals
An authentic Indian recipe, consisting of soft cubes of cottage cheese simmered in fresh spinach puree, creating a rich sumptuous dish.
Navratan Korma Ready Meals
Nine types of hand-picked fresh vegetables are diced and expertly cooked in a mild cashew-flavored sauce to give your taste buds a remarkable culinary experience.
Rajma Masala Ready Meals
An authentic North Indian delicacy, red kidney beans are simmered in a delicately spiced tomato and onion sauce, creating a distinctive Indian flavor.
Aloo Mutter Ready Meals
Choicest potatoes and fresh green peas blended in a rich tomato currry. Your alternative to home cooked food.
Pav Bhaji Ready Meals
Mashed fresh vegetables simmered in butter and lightly spiced, creating a deliciously mouth-watering dish.
Pindi Channa Ready Meals
Cooked succulent chick peas simmered until tender in a aromatic tomato sauce creating a wholesome and satisfying treat.
Mutter Paneer Ready Meals
Paneer and green peas cooked in a simple tomato gravy. Your alternative to home cooked food.
Yellow Dal Tadka Ready Meals
Yellow lentils cooked with garlic, tomatoes and fresh coriander. Your alternative to home cooked food.
Pongal Ready Meals
A mildly spiced rice and lentil dish, garnished with fried cashewnuts. Your alternative to home cooked food.
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